Research and Presentation – Purpose of Business Research

Research and Presentation – Purpose of Business Research

The purpose of business research and why the research process is necessary to assist managers in the decision making process is explained along with the various parts of the business research process. Included are the strengths and weaknesses of the various parts of business research process. Furthermore, why I believe the research question that I choose is important for a particular business or field of study.

The purpose of business research and why the research process is necessary to assist managers in the decision making process, is so they have a clear path to follow and all the steps run smoothly in the research. It formulates or organizes ideas and tells the reader what you want to do, why you are doing it, what you want to achieve and how you plan to do it. Another way of putting it is to organize ideas, convince the audience and contract with a client. The proposal needs to have a title, background, research questions and objectives, method and timescale (Saunders, Lewis, & Thornhill, 2007).

Companies and entrepreneurs need to be informed by research in order to make sound business decisions.  Small business owners are trapped by regulatory framework insensitive to their needs.  The emphasis needs to be more on research and strategic development rather than evaluations (Cundell, 2001).

The various parts of the research process are:

Desire, research topic, critically review the literature, the approach, research design, access ethically, data collection using at least one or two different methods, analyze, write the project report and prepare to present it (Saunders, Lewis, & Thornhill, 2007).

The first part of the research process the researcher has to formulate and clarify the research topic, to be sure they collect the right amount of data and that it is cost efficient. There has to be enough time to do the research, therefore, a proper timescale should be implemented (Saunders, Lewis, & Thornhill, 2007).

The topic has to be achievable, current, be able to fit the standards and have a clear link to theory. The proposal has to be able to give clear insight to the topic and to be on the subject of career goals. It has to be a topic that the manager is likely to do well. It has to be enough information to convince others of the proposal being given and it answers the research questions and objectives. For example, the research question that I have chosen for the Business Research Proposal is How do we increase sales and marketing in the organization? There will be several research questions asked to answer that research question. The research question is important to give a clear understanding of the points needed in the research. The research that is searched answers the research questions. Without research questions, a person cannot get the right answers (Saunders, Lewis, & Thornhill, 2007).

The research used should be academic review articles, scholar research articles or theses. Books are less current than articles. A manager needs to review suggestions and analyze suggestions and in order to make informed decisions they need to see all the facts in front of them. Therefore, the writing of the business proposal should show many suggestions. The researcher should have at least three researcher ideas. Furthermore, the preliminary study of coming up with ideas from others through personal experience or articles written from others personal experience. The researcher needs to have a clear focus and define the research questions at the beginning of the research process. It is important to ask questions that impose new questions in research so that there is a generation of more research. For example, break down the idea into questions and end up with one main focus question and that ends up being the research topic and objective. The researcher needs to explain phenomena and analysis, outcome, results, theories (Saunders, Lewis, & Thornhill, 2007).

Critically reviewing the literature is to take the ideas and formalize them in order that give value to the research.  It is reading literature that was previously published such as dissertations or theses in relation to what we are researching. A person can identity other research that is already in process and it helps to clarify more research questions of value to the research. First to generate key words, conduct first search, reference, read and evaluate, record and draft with the research questions and objectives in mind. We can use inductive approach using questions or deductive approach with data (Saunders, Lewis, & Thornhill, 2007).

The researcher needs to understand research philosophies and approaches by assuming they are wrong (in a mental state) and then find the right answers for facts. It is important to know the facts and the truth and then be right. For example if something is taken out of the project, the researcher needs to provide proof (Sparks, 2008). It is important to develop knowledge in a particular field such as experiments or focus groups studying behaviors.  Quantifiable observations lead to statistical analysis and qualitative analysis leading to words such as questions on surveys. There is the interpretation and axiology which is philosophy that studies judgments of value. In business management research realism is the best philosophy used. Therefore, philosophy is the best method used to compile the truthful facts in research (Saunders, Lewis, & Thornhill, 2007).

In research design is when the researcher turns the research question into a research project. The researcher has to have clear objectives from the research questions, data, time, location and funds needed to do the research. The quantitative and qualitative data collection such as questionnaires, types of focus groups, articles from research, interviews. To use techniques to find out why, what is happening and get to new insight, by for example getting profiles of people or events which is data before the data. Qualitative data explains the reasons why and quantitative data is statistical tests. The researcher needs to have a clear research strategy by using experimental strategies or surveys. The research design is how we plan on finding the answers to our research whether it is inductive, deductive, qualitative, quantitative, and experimental (Saunders, Lewis, & Thornhill, 2007).

Negotiating access and addressing the ethical issues is gaining access to the persons or places in order to get the research underway, and the going about it in an ethical manner. I will include here that this could be one of the problems or weaknesses in part of business research and includes getting access. There can be problems if the researcher does not get approval up front by sending a letter ahead of time. Or, if the researcher does not get a confidentiality agreement done ahead of time and if there is an agreement, then it is critical that it is followed.  Under no circumstances should confidential information to get leaked out from an organization.  It all comes down to trust and ethical issues. It is important that the research ask questions that do not hurt to customer feelings or that they feel as though they are being investigated. That is another reason for the approval for access ahead of time. It would be harder for an external researcher to get access, therefore written approval is critical. An internal researcher (which is another problem that may come up) is negotiating physical or continuous access, so they need to get continued written access (Saunders, Lewis, & Thornhill, 2007).

Things to remember when trying to negotiate and ethical issues are:

Allow enough time, meet new people in the organization, thing about their concerns, use language that is appropriate, be credible and develop access in an appropriate way (Saunders, Lewis, & Thornhill, 2007).

Ethics is giving consideration to the people that you are research and compiling the research in an ethical manner. Research cannot be justified if it is done in an unethical manner.  The researcher has to be sensitive to the people that help along the way and access, because bad results can affect them. Also, the proposal should go to an ethics committee for approval. It is important to remain private, get consent, adhere to confidentiality, pay attention to the people that you are researching that they have understanding and no hurt feelings, have good behavior and stick to research questions and objectives (Saunders, Lewis, & Thornhill, 2007).

The research question that I choose is important to a particular business or field of study, because it helps to improve the sales and productivity of a corporation through better marketing.  Without proper marketing of the product, no matter how much money a person has the product will fail and all the goals or objectives of management will fail. The Operations Department cannot operate without marketing research. Engineering needs to know what product to design for the customer and the company that do that without marketing research. Marketing research tells the company what sells to the customer. The Finance Department will not succeed without money, and a company cannot get money if they do not have a customer to sell. Therefore, all departments are linked to sales and marketing. The research question is How do we Increase Sales and Marketing to the Organization?

When planning data collection and collecting the data there are several methods to use: Sampling using probability (surveys) and non-probability sampling) which includes quantitative methods or qualitative methods. There’s documentary secondary data which could be used as the main source in answering research questions and objectives. Documentary data is written data such as company reports, correspondence, etc. This type of research can include compiled data, which is then described as explanatory or compiled data research. These types of research includes both quantitative and qualitative. The purpose of the researcher is to use one of both in analyzing the data.  It is a good idea to use both in research (Saunders, Lewis, & Thornhill, 2007).

There is also observation used in research data collection which can be fun because the researcher is out there talking to the people. There is recording, description, analysis and then to interpret how the people behave.  Then, another method is semi-structured and in-depth interviews and the researcher must know their limitations (which can pose a problem if they do not, for example getting access and not hurting anyone’s feelings). There are structured interviews and unstructured which are informal. Qualitative interviews are advantageous because there is personal contact and it is more exploratory. The person must agree to be interviewed instead of completing a questionnaire, which are ethical issues again. The time needs to be short of less than an hour and managed not to offend anyone (Saunders, Lewis, & Thornhill, 2007).

Questionnaires are an example of sampling which is another method of collection of data.  It includes all techniques of data collection. It is important to have a good layout or design of the questionnaire, it needs to be quick and to the point.  It needs to be reliable and consistent. It needs to be attractive while not appearing too long (Saunders, Lewis, & Thornhill, 2007).

Then, we come to the conclusion of writing the research project report and preparing the presentation using all of the previous steps of the research process. I do not see any other weaknesses along the way except for the issues of if ethics was not used throughout the research proposal process. Everything else seems to have strength in compiling this report on the research process. The bottom line without ethics along the way, other parts of the research will fail (Saunders, Lewis, & Thornhill, 2007).


Cundell, I., (2001). Centre forward. Director, 54(6), 20.  Retrieved March 30, 2008, from

Business Source Premier Database.

Saunders, M., Lewis, L., & Thornhill, A. (2007) Research Methods for Business Students,

Fourth Edition.  Published by Prentice Hall/Financial Times.

Sparks, G., (2008) Compiled notes from seminar w


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